Page 47 - WYSS2022 总结册-1

赫尔曼·西蒙在报告中介绍了“隐形冠军”的概念，即在某一细分领域处于绝对领先
地位、年销售额不超过 50 亿美元且隐身于大众视野之外的中小企业。他指出，“隐
形冠军”的核心是争当第一的野心。这只能通过专注来实现，需要永久的创新，走
全球化方向。

“隐形冠军”是年轻企业家的榜样，要有争当第一的野心，这是基础，专注于实现世
界一流。但专注会让市场变小，因此要通过全球化使市场变得更大。创新、整合技术、
对客户的价值，这是决定性的。“在摘星的崎岖路上，永远朝着星星的方向，但是要
做好心理准备，摘星的道路并不平坦，你会遇到各种问题，永不放弃、坚定不移。”

Hermann Simon introduced the concept of “Hidden Champion” in his speech, which refers
to a small and medium-size company that is unknown to the public, but takes an absolute
leading position in a certain segmented area and enjoys an annual sale of no more than 5
billion yuan. The core of “Hidden Champion” is the ambition to be the first. This can only be
achieved through attention, innovation, permanent innovation, and going global.

“Hidden Champions” are role models for young entrepreneurs. The foundation is to have
the ambition to be the first, and concentrate on becoming world-class. But concentration
will narrow the market, so it’s necessary to go global to expand the market. Innovation,
technological integration, and values for customers are decisive. “On the bumpy road to
reach stars, we always face the direction of stars, but we must be well-prepared for all kinds
of difficulties and challenges, move forward unswervingly and never give up.”

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